Victor Loukas has grown up playing sports, and is an avid football
fan. He often combines this interest with his work as a market
researcher when he collaborates with athletic and sporting goods
companies to conduct research and develop strategy. This field
encompasses a huge range of activities, services, and products, and is
very international. Luckily, developing strategy for sporting goods
companies can be a very engaging task, because sports are a passion for
many people around the world, and companies can use that passion to
connect with their consumer base.
Conducting research in the
sporting goods industry involves many product tests, observations, and
scientific experiments. With athletic products, especially nutritional
ones like energy bars and sports drinks, it is crucial to have these
scientifically tested and compared to their competition to find solid
facts that can be used to draw the customer in. Observed product tests
are also great, because they show exactly how an athletic consumer would
use the product and help pinpoint trouble spots that arise when using
the product so that they can be fixed.
With sports being such a big influence around the world, there is a huge consumer base to study and analyze. Almost everyone around the world has enjoyed playing or watching some sort of sport in their lifetime, and sports leagues have millions of followers and gain attention from national and international media. Because of this, Victor Loukas believes it is essential to get a full cross-section of consumers when conducting market research in the field of athletics.
 |
| Victor Loukas |
With sports being such a big influence around the world, there is a huge consumer base to study and analyze. Almost everyone around the world has enjoyed playing or watching some sort of sport in their lifetime, and sports leagues have millions of followers and gain attention from national and international media. Because of this, Victor Loukas believes it is essential to get a full cross-section of consumers when conducting market research in the field of athletics.
