Victor Loukas is a San Jose based market research executive, and has
had a career in the field spanning the past fifteen years. Throughout
his career, he has worn many hats within the market research field.
There are many different potential careers in marketing and market
research specifically, and in order to be successful, one must be
versatile and be willing to wear many different hats in their day-to-day
life.
A market research employee may complete several different
types of tasks throughout their day, depending on the company that they
work for and the project they are handling. Typical activities include
meeting with clients and research staff, conducting research via focus
groups or observations, analyzing survey data, preparing client reports
and recommendations, and managing budgets. To be a successful market
researcher, it is crucial to be very organized and have good attention
to detail.
There are several different research strategies that are common, and most researchers tend to specialize in either qualitative (analyzing subjective data, such as opinion results or observed behaviors) or quantitative (statistics, facts) research. However, most successful market researchers are trained in both so that they can adapt when necessary. Most market researchers are employed by market research agencies, where they work on projects with several different clients at one time. However, some market researchers are employed by their companies directly, and all research is given directly to the client.
Most market researchers have a degree in marketing with a concentration or certificate in market research. Many will also get their master's degrees in the field. Victor Loukas believes that education is an important part of the process of becoming a successful market researcher.
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| Victor Loukas |
There are several different research strategies that are common, and most researchers tend to specialize in either qualitative (analyzing subjective data, such as opinion results or observed behaviors) or quantitative (statistics, facts) research. However, most successful market researchers are trained in both so that they can adapt when necessary. Most market researchers are employed by market research agencies, where they work on projects with several different clients at one time. However, some market researchers are employed by their companies directly, and all research is given directly to the client.
Most market researchers have a degree in marketing with a concentration or certificate in market research. Many will also get their master's degrees in the field. Victor Loukas believes that education is an important part of the process of becoming a successful market researcher.
