Victor Loukas has worked in the market research industry for well
over a decade, and during that time period, he has seen some extreme
changes in how research is conducted. While it used to be that all
research was conducted in person or on paper, the internet has changed
that, making it easy to connect with people from around the world with a
click of a button. And now that smartphone usage is eclipsing desktop
computer usage, there is a new trend: mobile market research .
Smartphones allow research companies to collect real time information extremely quickly, whether that be through answering questions, sharing pictures, or even uploading videos. Market research companies are now developing apps that will allow mobile users to participate in research on the go, which is great for those who travel or do not have access to a traditional computer setup all the time. Consumers love participating in research this way because it is quick and easy, and requires minimal time commitment. Market research companies like it because they can collect more personal data about the consumer (for example, a video detailing how they use a product and their reaction to it, instead of just an answer to a survey question).
With this new trend emerging, market research companies are having to rework their data collection strategies in order to keep up with consumer’s needs and stay relevant. Victor Loukas is now working with his company on creating and conducting mobile surveys as well as a mobile app to better connect with consumers.
Smartphones allow research companies to collect real time information extremely quickly, whether that be through answering questions, sharing pictures, or even uploading videos. Market research companies are now developing apps that will allow mobile users to participate in research on the go, which is great for those who travel or do not have access to a traditional computer setup all the time. Consumers love participating in research this way because it is quick and easy, and requires minimal time commitment. Market research companies like it because they can collect more personal data about the consumer (for example, a video detailing how they use a product and their reaction to it, instead of just an answer to a survey question).
With this new trend emerging, market research companies are having to rework their data collection strategies in order to keep up with consumer’s needs and stay relevant. Victor Loukas is now working with his company on creating and conducting mobile surveys as well as a mobile app to better connect with consumers.
